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Barna Group is hiring a
Director of Digital Marketing - Hybrid

📍 Dallas, TX

WHAT YOU’LL DO:

Own and implement Barna’s strategy to drive traffic and owned-list growth
Manage Barna’s social media channels
Manage Barna’s email marketing
Manage Barna’s public website
Maximize traffic and conversion rate
Work with an editorial team to create a content marketing strategy
Report to the Vice President of Marketing and Digital

WHAT YOU’LL BRING:

Knowledge of SEO/SEM
Knowledge of Wordpress
Knowledge of Email marketing platforms (especially Active Campaign)
Knowledge of paid ads platforms (especially Meta and Google)
A proven track record of using content marketing tactics to drive impact
A good understanding of organizing and deploying content omnichannel
Experience in analytics; event tracking and reporting

THE OPTIMAL CANDIDATE HAS:

5 years of experience in digital marketing and/or content marketing
Proven track record of driving traffic and owned list growth
Experience partnering with other content, digital and ecommerce activities to support and coordinate

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MARKETING SEO WORDPRESS DIGITAL MARKETING SOCIAL MEDIA MARKETING EMAIL MARKETING ADVERTISING MANAGEMENT

📍 Location: Dallas, TX

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