<div>Ministry Brands is looking for a Sr. Product Marketing Manager, Protestant to join our growing team!&nbsp;</div><div> <br><strong>Who we are&nbsp;</strong></div><div>Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.   &nbsp;</div><div>  &nbsp;</div><div>Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.  &nbsp;</div><div>The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. &nbsp;</div><div>As the Senior Product Marketing Manager for Protestant vertical, you'll serve as the strategic engine behind bringing our SaaS and electronic payments tools to market for protestant churches. This is an opportunity for a proven B2B SaaS marketer to take on a meaningful leadership role driving revenue growth and building strategic marketing capabilities.&nbsp;</div><div><br><strong>Key Responsibilities &nbsp;<br></strong><br></div><div><strong>Strategic Planning &amp; Market Analysis&nbsp;</strong></div><ul><li>Develop and execute GTM strategies for the Protestant vertical to support revenue and growth targets&nbsp;</li><li>Identify market opportunities and customer segments to drive product adoption&nbsp;</li><li>Track market trends and provide actionable insights to Product teams&nbsp;</li><li>Conduct competitive analysis, voice of customer, and user research to inform product improvements and positioning&nbsp;</li><li>Continuously optimize all marketing efforts based on quantitative analytics and data-driven decisions &nbsp;</li><li>Track KPIs across the marketing and sales funnel and provide reports and recommendations to leaders on a regular basis&nbsp;</li></ul><div><br><strong>Campaign Development and GTM Execution&nbsp;</strong></div><ul><li>Own development and execution of integrated marketing plans to acquire new customers and grow existing revenue&nbsp;</li><li>Partner with demand generation and marketing operations teams to design multi-channel campaigns&nbsp;</li><li>Continuously optimize all marketing efforts based on quantitative analytics and data-driven decisions&nbsp;</li></ul><div><br><strong>Product Positioning &amp; Messaging &amp; Narrative Ownership&nbsp;</strong></div><ul><li>Build go-to-market architecture for how we position our solutions to the market&nbsp;</li><li>Craft compelling, differentiated messaging that emphasizes our value and impact to our customers&nbsp;</li><li>Develop thought leadership topics to position our brands as market experts&nbsp;</li><li>Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights&nbsp;</li><li>Develop in-depth knowledge of our suite of products and leverage insights to inform GTM and product differentiation in the marketplace&nbsp;</li><li>Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively&nbsp;</li></ul><div><br><strong>Sales Enablement&nbsp;</strong></div><ul><li>Partner with sales and sales development leaders to understand competitors and build tools to win deals&nbsp;</li><li>Create enablement materials including pitch decks, one-pagers, case studies, and packaging strategies&nbsp;</li><li>Evolve prospecting tools and tactics, lead nurturing tactics&nbsp;</li><li>Conduct regular training sessions to continuously improve sales effectiveness&nbsp;</li><li>Equip sales teams with in-depth product knowledge and competitive differentiation&nbsp;</li></ul><div><br><strong>Cross-Functional Leadership&nbsp;</strong></div><ul><li>Partner with and influence other marketing teams to work collaboratively to create an ideal GTM&nbsp;</li><li>Partner closely with digital marketing and demand gen teams to create strategies to support Ministry Brands platforms in the market&nbsp;</li></ul><div><br><strong>Who you are&nbsp;</strong></div><ul><li>BS/BA degree in marketing or other business discipline; MBA preferred, or an equivalent combination of education and experience&nbsp;</li><li>5+ years of product marketing experience for B2B technology or payments &nbsp;</li><li>Experienced strategic thinker who can create impactful solutions in ambiguous scenarios leveraging resources available to them&nbsp;</li><li>Leader who can push projects to completion from end-to-end with limited support from leadership and influence stakeholders, partners and team members to drive results and execution &nbsp;</li><li>Exceptionally strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills&nbsp;</li><li>Experience with marketing CRM systems, payments or other FinTech solutions is ideal&nbsp;</li><li>Understanding of non-profit operations and donor management is highly preferred&nbsp;</li><li>Proven track record of growing sales pipeline and revenue by managing product marketing programs</li><li>Expertise defining positioning and value propositions and translating them into tools, collateral and pitch decks that improve sales effectiveness&nbsp;</li><li>Passion for using data and quantitative analysis to drive marketing strategy – this is a strategic, analytically-focused marketing role rather than a creative one&nbsp;</li><li>Experience working with Marketing Automation systems (Pardot), CRM systems (Salesforce), collaboration and document management tools (Microsoft Teams and SharePoint) and office tools (PowerPoint, Excel, Word, Outlook)&nbsp;</li></ul><div><br><strong>Physical Considerations:&nbsp;</strong></div><ul><li>Ability to work in a general office environment&nbsp;</li><li>Ability to handle extended periods of computer-based work, including telephone&nbsp;</li></ul><div><br><strong>Travel Considerations:&nbsp;</strong></div><ul><li>Domestic and/or international travel required, estimated up to 10%</li></ul><div><br>Benefit offerings designed to promote a life of balance!  &nbsp;</div><div>At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.  <br>  <br><strong>Robust healthcare options</strong> –&nbsp; Employees have several healthcare options to choose from in order to find what works best for them. &nbsp;</div><div><br><strong>Flexible paid time off</strong> – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!  &nbsp;</div><div><br><strong>Paid parental leave</strong> – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.  &nbsp;</div><div><br><strong>Mental health support </strong>– Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.  &nbsp;</div><div><br><strong>Professional development reimbursement</strong> – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career. &nbsp;</div><div><br><strong>Employee Recognition &amp; Rewards </strong>- At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.&nbsp;</div><div><br>Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</div>

Sr. Product Marketing Manager, Protestant

<div><strong>About Planning Center</strong></div><div>Planning Center, established in 2006, has grown to support over 85,000 churches worldwide. As an independent company, we pride ourselves on being debt-free with no outside investors. Churches use our tools to communicate and connect with their congregations, organize information, and coordinate events. We’re committed to building great products that solve real problems using web and mobile products.<br><br></div><div>Our team enjoys the flexibility of remote work, utilizing tools like Asana, Slack, Notion, and Zoom for collaboration. We gather quarterly at our main office in Carlsbad, CA, fostering our work relationships.<br><br></div><div><strong>About the Work</strong></div><div>At Planning Center, the Product Marketing Manager connects <em>what </em>we build to <em>who </em>we serve. They possess expert knowledge about <em>how</em> our products fit into a competitive landscape and <em>why</em> our customers choose Planning Center.</div><div>Their experience in research, analysis, and positioning supports and informs the rest of the Marketing Team. As a result, they contribute to a set of marketing tactics that are targeted, incisive, compelling, empathetic, and effective. Through close collaboration with Product Managers, the Product Marketing Manager is ultimately responsible for driving successful go-to-market plans for new products and features as well as managing the full marketing lifecycle for assigned products/areas.</div><div><br></div><h3>Responsibilities</h3><h3><strong>Go-To-Market Strategy &amp; Positioning</strong></h3><ul><li>Develop go-to-market plans that successfully bring new products/features to market and distinguish Planning Center from its competitors.</li><li>Establish, evolve, and champion go-to-market positioning and messaging for assigned products.</li><li>Manage the full marketing lifecycle of all products, from launch to adoption, retention, expansion, amplification, and (occasional) sunsetting.</li></ul><h3><strong>Research &amp; Competitive Analysis</strong></h3><ul><li>Conduct research and analysis through interviews and surveys to gain meaningful insights about Planning Center customers and product use cases.</li><li>Leverage research learnings to create personas that inform marketing tactics.</li><li>Create and maintain competitor profiles that inform the Marketing and Product teams about the competitive landscape, including feature-by-feature comparisons, messaging analyses, and competitive strategies.</li></ul><h3><strong>Cross-Functional Collaboration</strong></h3><ul><li>Collaborate with Product Managers to maintain alignment on product vision, positioning, and research findings.</li><li>Participate in all relevant Product- or Engineering-led meetings to advocate for Marketing priorities and ensure alignment across teams.</li><li>Work with the Director of Marketing, Product Managers, and company leadership to identify metrics that indicate a successful product lifecycle.</li><li>Act as a product resource for other Marketing Team members as well as a marketing resource for Product team members.</li></ul><h3><strong>Content &amp; Enablement Support</strong></h3><ul><li>Support the Customer Success team with enablement resources (e.g., brochures, one-pagers, slide decks).</li><li>Create content strategies and support in content creation alongside Marketing and other departments, including email and ad copy, Planning Center University, and other areas as needed.</li><li>Consult with the Director of Marketing and company leadership on PR-related projects to provide customer insights and communications expertise.</li></ul><h3><strong>Product Knowledge &amp; Advocacy</strong></h3><ul><li>Maintain high-level knowledge about all Planning Center products.</li></ul><div><br></div><h3><strong>Who We Look For</strong></h3><div><strong><br>You bring 3–5 years of product marketing experience in the B2B software space.<br></strong><br></div><div><br>Beyond your impressive background, you also bring the following:<br><br></div><ul><li>Educational background in business, marketing, communications, project management, or another related field, whether through a degree program, courses/certifications, or comparable job experience</li><li>Robust understanding of customer retention and buyer psychology</li><li>Ability to craft compelling, benefit-oriented copy for digital and print marketing channels</li><li>Experience conducting customer research, summarizing key learnings, and disseminating to internal stakeholders</li><li>Comfort in customer-facing contexts, including interviews, conferences, etc.</li><li>Experience working cross-departmentally with Support, Customer Success, Creative, Video, Product, and Engineering teams</li><li>Experience developing, executing, and measuring go-to-market campaigns</li><li>Proven ability to manage a complex software suite that includes multiple product lines</li><li>Previous experience in a customer-facing role (e.g., support, sales) is a plus</li></ul><div>The best fits for any role on the Planning Center team are people embodying our <strong>Core Values:</strong></div><div><br></div><ul><li><strong>Engage with Humility -</strong> We actively participate with openness and receptiveness. We are ready to listen, learn, and speak thoughtfully and kindly—regardless of skill level, expertise, or place on the org chart.</li><li><strong>Invest in our team -</strong> We give our time and energy to our team’s success—improving collaboration with effective communication, making space for diverse perspectives, sharing knowledge, and asking questions.</li><li><strong>Do Our Best Work -</strong> We aspire to do our best possible work—continually looking for ways to improve the quality of our individual output and contribute to our team's overall success and growth.</li><li><strong>Focus on Customer Impact -</strong> We advocate for our customer’s best interests in our decision-making—we can trace the goal of every project back to creating positive value for our customers.</li><li><strong>Think Holistically, Work Iteratively -</strong> We focus on taking practical steps towards our goals with an awareness of the broader context—thinking big, working small.</li></ul><div><br></div><div>We believe the strongest teams comprise people with diverse backgrounds and experiences, and we are committed to cultivating that diversity here at Planning Center. We're building an inclusive, supportive place for you to do your best work.</div><div><br></div><h3><strong>The Hiring Process</strong></h3><div>During the hiring process, you’ll have a chance to interact with several members of our team. We strongly encourage you to bring any questions to anybody you interact with. You’re interviewing us as much as we’re interviewing you.</div><div><br></div><div><strong><br>Applications will be accepted until 9AM PST on April 23, 2025.</strong></div><div><br>Below is an outline of the steps in our hiring process.<br><br></div><ul><li><strong>Step one</strong>: Apply with a resume, cover letter, and portfolio.&nbsp;<ul><li>Your cover letter should speak directly to your interest in this position. We want to know what got you into product marketing, how your experience has set you up for success in this role, what motivates you to serve our specific customer base, and why you want to join our team.</li><li>Your portfolio should highlight achievements in previous product marketing roles. We want to see specific examples of value added to your team, your products, and your customers. Your portfolio should demonstrate your grasp of go-to-market strategy, product positioning, and creative messaging. <strong>Applicants without a cover letter and portfolio will not be considered. </strong>Your portfolio can be attached along with your cover letter.</li></ul></li><li><strong>Step two</strong>: A Blind Screen with our Talent Acquisition Specialist.</li><li><strong>Step three</strong>: A discussion with the Director of Marketing and a member of the Marketing team to learn more about your background and approach.</li><li><strong>Step four</strong>: A series of Zoom interviews with key team members.</li><li><strong>Step five:</strong> Showcase your skills through a take-home project.</li><li><strong>Step six</strong>: Review your assessment with the hiring manager and ask any final questions.</li><li><strong>Step seven</strong>: Pending all goes well, we'll extend an offer.</li></ul><div><strong><br>Note for Internal Applicants:<br></strong><br></div><div><em><br>We’re excited that you’re exploring new opportunities within our team. As part of our internal hiring process, we want to ensure transparency for all applicants. When you apply for a role on another team, your current manager will be notified. This is simply to ensure awareness and allow for any planning as needed.&nbsp;<br></em><br></div><div><em><br>Additionally, as an internal candidate, please be aware that some steps in the hiring process may vary slightly to better align with your existing familiarity with our organization. Rest assured, we aim to ensure a fair and thorough evaluation while maintaining a positive candidate experience.&nbsp;<br></em><br></div><div><strong>Requirements</strong></div><ol><li>Reside in the United States</li><li>Eligible to work in the United States (<em>we are currently </em><strong><em>unable</em></strong><em> to offer employment to those with H-1B visas</em>)</li><li>Be willing to travel four times each year to connect with the rest of the team (not during a pandemic)</li><li><strong>3–5 years of product marketing experience in the B2B software space</strong></li></ol><div><br></div><div><strong>Benefits</strong></div><div>We love our team. It’s one of the <a href="https://www.planningcenter.com/about">core pillars</a> we work off of every day, which is why we take care of you as best we can. Here are a few highlights, but you can find <a href="https://www.planningcenter.com/careers">all our benefits here</a>.</div><div><br><strong>Get paid:</strong> We pay competitive rates no matter where you live, contribute to your 401k, provide a charitable giving match of up to $2,000 a year, have a generous allowance for continued education, and offer a co-working stipend. The annual salary range for this position is $105,000- $145,000.</div><div><br><strong>Be healthy:</strong> Generous paid sick time and vacation time, $200 a month for physical fitness and mental health, 95% medical &amp; 100% dental premium health coverage.</div><div><br><strong>Get out:</strong> Paid Fridays off in the summer, every other Friday off the rest of the year, a month-long sabbatical every five years, one week off between Christmas &amp; New Year, one week off a year to serve with a globally-focused non-profit, and two weeks paid vacation a year increasing to three over time.</div><div><br><strong>The pay range for this role is:</strong></div><div>105,000 - 145,000 USD per year (Remote)</div>

Product Marketing Manager

<div>Ministry Brands is looking for a Sr. Director, Product Marketing to join our growing team!&nbsp;</div><div> &nbsp;</div><div>Who we are&nbsp;</div><div>Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.   &nbsp;</div><div>  &nbsp;</div><div>Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.  &nbsp;</div><div>&nbsp;</div><div>Available Locations: The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. &nbsp;</div><div>&nbsp;</div><div>What You'll Do:&nbsp;</div><div>As the Sr. Director, Product Marketing you will have deep expertise in payments and giving technology to drive go-to-market and adoption strategies for our payment solutions. &nbsp;</div><div>&nbsp;</div><div>This role requires a visionary leader and strategic thinker who can translate complex payment capabilities into compelling value propositions for customers and prospects. You will play a critical role in shaping our business and market engagement accelerate growth and adoption of our payment offerings. &nbsp;</div><div>&nbsp;</div><div>The ideal candidate seamlessly blends a robust background in B2B SaaS technology with exceptional strategic and marketing acumen. This role will collaborate with Product, Sales, Success and other stakeholders to develop and implement product marketing strategies that fuel pipeline growth, drive revenue, and boost the adoption of our products and solutions.&nbsp;</div><div>&nbsp;</div><div>Key Responsibilities:&nbsp;</div><div>&nbsp;</div><div>Market &amp; Customer Insights:&nbsp;</div><ul><li>Conduct deep market analysis to stay ahead of evolving payment trends, regulatory changes, and competitive offerings.&nbsp;</li><li>Engage with customers, merchants, and partners to understand pain points and design solutions that enhance payment experiences.&nbsp;</li><li>Develop business cases for new payment features, leveraging data-driven insights to inform prioritization.&nbsp;</li></ul><div>&nbsp;</div><div>Cross-Functional Leadership:&nbsp;</div><ul><li>Partner with functional leadership to optimize pricing models, monetization strategies, and adoption.&nbsp;</li><li>Drive go-to-market strategies for new features, working closely with Marketing, Sales, Product Management and Revenue Operations.&nbsp;</li><li>Advocate for a best-in-class user experience, ensuring that our solutions are intuitive, secure, and scalable across markets.&nbsp;</li></ul><div>&nbsp;</div><div>Strategic Product Positioning:&nbsp;</div><ul><li>Develop and implement effective product positioning strategies based on market trends, competitive analysis, and customer insights.&nbsp;</li><li>Define unique value propositions for each product to differentiate them in the marketplace.&nbsp;</li><li>Create compelling and consistent messaging across all marketing channels.&nbsp;</li><li>Work closely with subject matter experts and the content team to develop high-quality thought leadership, including whitepapers, case studies, blog posts, presentations, and more.&nbsp;</li></ul><div>&nbsp;</div><div>Support &amp; Enablement:&nbsp;</div><ul><li>Drive marketing initiatives that promote same-store sales growth by educating existing customers on new features, expanded payment capabilities, and best practices.&nbsp;</li><li>Create communication plans that encourage digital payment adoption among customers, supporting a shift toward mobile, online, and automated transactions&nbsp;</li><li>Develop and deliver materials for the sales team to effectively communicate product value propositions and features.&nbsp;</li><li>Collaborate with the demand generation and vertical product marketing team members to develop and execute integrated marketing campaigns that drive demand and generate leads.&nbsp;</li></ul><div>&nbsp;</div><div>Market Intelligence:&nbsp;</div><ul><li>Stay informed about industry trends, customer needs, and competitive landscape to make informed recommendations for product enhancements and marketing strategies.&nbsp;</li></ul><div>&nbsp;</div><div>Who You Are:&nbsp;</div><ul><li>Passionate about social good and enthusiastic about helping purpose driven organizations &nbsp;</li><li>&nbsp;Bachelor’s degree in Marketing, Business, or a related field, or an equivalent combination of education and experience&nbsp;</li><li>8+ years of experience in product marketing or similar roles in technology/SaaS environment&nbsp;</li><li>Experience managing payments, fintech, digital giving products strongly preferred&nbsp;</li><li>A proven track record of leading and delivering results in high-growth environments&nbsp;</li><li>Ability to influence a wide audience at all levels and to work cross-functionally, partnering across Marketing, Sales, Product Management, Onboarding, and Success&nbsp;</li><li>Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message. &nbsp;</li><li>Experience navigating matrixed organizations&nbsp;</li><li>Great project management skills and confidence to work within a dynamic environment – when priorities change rapidly, you’re able to adapt quickly&nbsp;</li><li>Ability to work independently, make decisions in the face of ambiguity, navigate complexity and iterate fast&nbsp;</li></ul><div>&nbsp;</div><div>Physical Considerations:&nbsp;</div><ul><li>Ability to work in a general office environment&nbsp;</li><li>Ability to handle extended periods of computer-based work, including telephone&nbsp;</li></ul><div>&nbsp;</div><div>Travel Considerations:&nbsp;</div><ul><li>Domestic and/or international travel required, estimated up to 10% &nbsp;</li></ul><div>&nbsp;</div><div>Benefit offerings designed to promote a life of balance!  &nbsp;<br> &nbsp;</div><div>At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success. &nbsp;<br> &nbsp;<br>Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them. &nbsp;</div><div>&nbsp;</div><div>Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!  &nbsp;</div><div>&nbsp;</div><div>Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.  &nbsp;</div><div>&nbsp;</div><div>Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.  &nbsp;</div><div>&nbsp;</div><div>Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career. &nbsp;</div><div>&nbsp;</div><div>Employee Recognition &amp; Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.&nbsp;</div><div>&nbsp;</div><div>Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.&nbsp;</div>

Sr. Director, Product Marketing

<h3>Job Overview</h3><div>We are looking for a strategic, data-driven Product Marketer to own the positioning, messaging, and marketing of our three core products—Ministry Pass, Sermonary, and Churchly. In this newly created role, you will collaborate closely with product, customer experience, content, and leadership teams to ensure each product resonates with our target audiences. You’ll blend customer insights, market research, and creative thinking to deliver impactful campaigns and drive growth.<br><br></div><h3>Key Responsibilities</h3><ol><li><strong>Market Intelligence &amp; Research</strong><ul><li>Conduct research to stay on top of industry trends, competitor moves, and client needs.</li><li>Gather customer feedback from various channels (surveys, interviews, support) and translate it into actionable recommendations for product development and marketing efforts.</li></ul></li><li><strong>Positioning &amp; Messaging</strong><ul><li>Craft benefit-oriented messaging for websites, email campaigns, landing pages, and sales collateral.</li><li>Transform complex product features into clear, engaging stories that resonate with churches and ministries.</li></ul></li><li><strong>Go-To-Market Strategy</strong><ul><li>Plan and execute product launches and feature rollouts for each business unit (Ministry Pass, Sermonary, Churchly).</li><li>Collaborate with content teams to develop campaigns that amplify new product updates and reinforce brand messaging.</li><li>Monitor launch success and iterate based on key metrics (MQLs, conversions, revenue impact, etc.).</li></ul></li><li><strong>Content &amp; Campaign Collaboration</strong><ul><li>Partner with the Content Marketing Manager on editorial calendars, blog posts, webinars, and other thought-leadership initiatives.</li><li>Ensure all content supports our core messaging, resonates with key personas, and addresses real-world ministry challenges.</li></ul></li><li><strong>Performance Measurement &amp; Reporting</strong><ul><li>Define and track KPIs for product marketing initiatives (adoption rates, conversion metrics, churn).</li><li>Create regular reports and dashboards to communicate performance insights and recommended optimizations.</li></ul></li></ol><h3>Qualifications</h3><ul><li><strong>Experience</strong>: 2+ years of experience in product marketing, ideally with SaaS products or within church/ministry-related services.</li><li><strong>Storytelling Skills</strong>: Proven ability to create compelling, benefit-oriented narratives for different audiences.</li><li><strong>Strategic Mindset</strong>: Comfortable setting and owning quarterly OKRs; data-driven approach to measuring success.</li><li><strong>Cross-Functional Collaboration</strong>: Experience working closely with other teams.</li><li><strong>Analytical &amp; Innovative</strong>: Ability to interpret data, derive insights, and propose creative solutions.</li><li><strong>Adaptability</strong>: Willing to learn and pivot in a fast-paced environment, with an openness to experimenting and refining strategies.</li><li><strong>Passion for Ministry &amp; Church Culture</strong>: Familiarity with church operations, pastoral needs, or nonprofit contexts is highly valued.</li><li><strong>Driven for Growth: </strong>Seeks opportunities to develop new skills, doesnt need direction but anticipates upcoming challenges and projects.</li></ul><h3>Our Characteristics</h3><ul><li><strong>Passion for the Church:</strong> We see pastors and churches as more than customers—we care about their well-being and want to serve them in ways that make their lives better.</li><li><strong>Growth Mindset:</strong> We’re always looking for opportunities to grow—whether that’s pursuing additional training or looking at data to learn from our current strengths and weaknesses.</li><li><strong>Results-oriented:</strong> Because we don’t want to just talk about serving pastors and churches (we want to actually do it!), we are intentional about tracking our results and metrics. We then use these numbers to further (and expedite!) our growth and efficiency.</li></ul><h3>Interested in this role?</h3><div><strong><br></strong>If you are a strategic and creative marketer with a passion for helping pastors communicate effectively, we invite you to apply for this exciting opportunity. Join our team and play a key role in shaping how we position and promote Ministry Pass, equipping church leaders with the resources they need to preach with confidence.<br><br></div><div><br></div>

Product Marketing Specialist

<div><strong>Position Summary</strong></div><div>Virtuous is seeking a dynamic and strategic <strong>Director of Product Marketing</strong> to lead our initiatives in revolutionizing how nonprofits grow their giving through modern best practices and the latest advancements in software and AI.&nbsp;</div><div>The ideal candidate is a visionary leader who is willing to be hands-on in crafting compelling narratives and clear messaging that connect product to buyer while developing disruptive GTM, sales enablement and product adoption strategies that showcase the art of possible via the transformative power of our Responsive Fundraising solutions.</div><div><br>Reporting directly to the Chief Marketing Officer (CMO), you will be building a team from the ground-up and be responsible for engaging cross-functionally with our internal teams to help design, plan and execute messaging, positioning and go-to-market strategies that drive measurable success.&nbsp;</div><div><br>Success in this role will be measured by your impact on Virtuous content, tools and programming that drives our win rates, conversion rates, campaign performance, asset utilization, and feature adoption, amongst others key metrics.</div><div><br><strong>Responsibilities</strong></div><ul><li><strong>Strategic Vision and Leadership:</strong> Collaborating with the CMO and various teams to develop and execute product marketing strategies that position Virtuous and our Responsive Fundraising framework and platform as the catalyst for Nonprofit transformation.</li><li><strong>Storytelling:</strong> Crafting compelling stories that communicate the differentiated value and impact of our solutions on Nonprofit fundraising and other critical business functions.</li><li><strong>Market Analysis and Competitive Insights:</strong> Conducting thorough market research and align with key industry analysts to identify trends and opportunities for disruption and competitive differentiation within the Nonprofit domain.</li><li><strong>Go-to-Market:</strong> Leading go-to-market strategies, ensuring successful product launches and adoption while working closely with our demand generation team to maximize the impact of inbound and outbound campaigns.</li><li><strong>Product Insights:</strong> Aligning closely with Product Management on the product roadmap and providing marketing inputs to influence feature development, market expansion and pricing and packaging.</li><li><strong>Sales Effectiveness:</strong> Working with Sales, SDR, Enablement, Customer Success and other customer and prospect-facting teams to align product vision and marketing strategies with their needs and goals.</li><li><strong>Customer Insights:</strong> Gaining a deep understanding of customer needs and pain points to inform product development and marketing strategies.</li><li>Pricing and Packaging:&nbsp;</li><li><strong>Performance Tracking:</strong> Defining and tracking key metrics to measure the success of product marketing initiatives.</li><li><strong>Content and Thought Leadership: </strong>Partnering with Virtuous leadership, team and channel partners to develop content and visionary insights on the future of nonprofit fundraising, data and benchmarking, AI and technology to position Virtuous as an industry thought leader.</li><li><strong>Team Leadership: </strong>Building, managing and mentoring a high-performing team, fostering a culture of collaboration, innovation, and excellence while building the team’s capacity to scale and deliver in a high-growth environment.</li></ul><div><br><strong>You Must Have</strong></div><ul><li><strong>Proven Product Marketing Expertise:</strong> 10+ years of experience in Product Marketing leadership roles, preferably in technology sectors such as cloud, CRM or marketing solutions. Experience scaling marketing operations in organizations with revenue exceeding $50M.</li><li><strong>Entrepreneurial Spirit:</strong> A self-starter who is ready to dive-in on day one, move quickly, and be not only willing, but excited to be tactical during your first year as our only PMM, setting the foundation for building a team within 9-12 months.</li><li><strong>Industry Knowledge: </strong>First-hand knowledge or experience working in nonprofit or nonprofit fundraising is a major plus, including a solid understanding of the unique needs and trends of the industry and a passion for driving innovation and change.</li><li><strong>Strategic Vision:</strong> A proven track record of developing and implementing marketing strategies that drive growth and enhance market leadership.</li><li><strong>Exceptional Communication:</strong> Strong written and verbal communication skills with the ability to craft compelling narratives tailored to diverse audiences.</li><li><strong>Leadership Excellence:</strong> Demonstrated success in leading, growing, and inspiring high-performing and diverse marketing teams.</li><li><strong>Cross-functional Collaboration: </strong>Ability to manage complex projects and lead cross-functional teams in fast-paced, matrixed environments.</li><li><strong>Public Speaking Experience:</strong> Ability to speak to and engage with audiences on key topics relative to the company or industry.&nbsp;</li><li><strong>Creative Orientation: </strong>A creative thinker capable of bringing innovative ideas to fruition.</li><li><strong>Adaptability:</strong> Proven ability to thrive under pressure, adapt to changing priorities, and succeed in competitive environments.</li></ul><div><br><strong>What We Offer</strong></div><ul><li>Market competitive pay leveraging Carta data</li><li>Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)</li><li>401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days</li><li>We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO</li><li>Supportive time off including paid volunteer days and company holidays</li><li>Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).</li><li>12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)</li><li>We pride ourselves on Community and host exciting company outings and events.</li></ul><div><br><strong>About Us</strong></div><div>Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.</div><div><br>Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits&nbsp;</div><div>&nbsp;</div><div>We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.&nbsp;</div><div><br>The ideal candidate for Virtuous embodies our values by:</div><ul><li>Asking questions with a spirit of curiosity</li><li>Giving feedback freely with candor &amp; grace, welcoming it in return</li><li>Displaying a passion for philanthropy and technology&nbsp;</li><li>Serving with joy. Everyone is willing to make the coffee!</li><li>Celebrating the wins &amp; milestones of others&nbsp;</li><li>Assuming good intent &amp; demonstrating trust in others&nbsp;</li><li>Pursuing relationships with people different from themselves &amp; creates space to be human</li></ul>

Director of Product Marketing

<div><strong>About the Team</strong></div><div>The Marketing Team’s primary responsibilities are to communicate the value of the Subsplash platform to the world—managing all outward-facing communications, leading demand generation efforts, creating go-to-market product strategies, facilitating brand management/identity, and more. We create beautiful and effective email campaigns, social media strategies, website content, product identities, videos, and more. We identify prospects and nurture them into quality leads for our sales team. For existing clients, we help them understand and engage with our products and new features. We have fun moving projects from concept to reality, and discovering what works well to help Subsplash and our clients succeed.</div><div><br><strong>About the Role</strong></div><div>As the Product Marketing Manager, you will report to the Sr. Director of Marketing, and will play an important role in creating compelling product messaging that drives excitement and demand for the Subsplash Platform throughout product life cycles. You will collaborate with Product Management to make informed decisions around product/feature requirements backed by customer and market research to ensure successful marketing releases of high-quality digital engagement tools that exceed the expectations of our clients. You will play a key role in driving strong interest in our products to increase inbound demand, and generate qualified leads for the sales team. You excel at cross-departmental collaboration and communication. You have experience mapping out strategic initiatives to ensure the effective marketing of existing products and developing go-to-market plans for new products, features, and brands. You are passionate about understanding consumer behavior and meeting the needs of our clients/prospects, as well as our internal teams and stakeholders. You can compile and understand the most critical metrics to make data-informed decisions. You are skilled at building compelling, benefit oriented product narratives that tell the story of how Subsplash products add value—backed by critical metrics—and culminate in The Ultimate Engagement Platform™. You have the keen ability for understanding competitive landscapes and, as a result, can plan and execute effective go-to-market campaigns that establish a strong position for Subsplash products and brands. You have experience managing multiple business units and brands, numerous products, and complex features sets to create a seamless, cohesive, and compelling competitive narrative.<br><br><strong>Your Priorities</strong></div><ul><li>Draft and identify insights that inform go-to-market strategies by becoming an expert on our industry, clients, products, and competitors.</li><li>Create exciting, benefit oriented, and clever product narratives to create compelling copy for headlines, webpages, email campaigns, and more.</li><li>Work closely with each Product Manager to understand and enhance the product narrative and the channels in which that story is told.</li><li>Partner with Business Development, Product Management, and Support to gain a holistic understanding of the true client and product experience.</li><li>Enhance our market presence and drive business growth through innovative storytelling and benefit-oriented marketing.</li><li>Work closely with Marketing Team members to create messaging and campaigns that generate demand and drive revenue.</li><li>Possess a high degree of understanding for all Subsplash business units, brands, products, and features, as well as how they competitively fit into our industry and market.&nbsp;</li><li>Collaborate cross-departmentally and be a bridge between the Sales, Marketing and Product teams, as well as key stakeholders from the executive team.&nbsp;</li><li>Impact demand generation and inbound marketing, as well as client adoption and platform utilization.&nbsp;</li><li>Work with Product Management, Business Development, and the Executive team to strategically assess and review the product roadmap and establish the greatest opportunity for success and added revenue, while creating internal alignment and prioritization.&nbsp;</li><li>Work within our data warehouse to understand client/prospect segments and discover marketing opportunities to expand the Subsplash brand within our industry.&nbsp;</li><li>Be an expert on client retention data and prospect/client purchasing/buying behaviors.</li><li>Attend all Product Team Sprint Reviews to gain alignment and be a marketing advocate for the Product Team and a product advocate for the Marketing Team.</li><li>Assist Business Development teams to understand product narratives and value propositions. Periodically you may represent our products to Subsplash clients at meetings and conferences.</li><li>Manage cross-departmental stakeholder and executive relationships to create alignment around product marketing efforts.&nbsp;</li><li>Lead and influence the product marketing OKRs on a quarterly basis and ensure alignment and attainment is achieved.</li></ul><div><br><strong>Qualifications</strong></div><ul><li>Models humility, innovation, and a drive for excellence</li><li>5+ years of product marketing experience within a B2B SaaS company&nbsp;</li><li>Passionate about our products and how they can serve churches, ministries, and nonprofits.</li><li>Strong team collaboration and relational skills&nbsp;</li><li>Expert with end-to-end go-to-market campaign development, execution, and measurement</li><li>Proven ability to display positive adaptability in a scaling organization &nbsp;</li><li>Highly organized and detail oriented</li><li>In-depth understanding and experience with CRMs—Salesforce, Pardot, and Hubspot are a plus</li><li>Excellent written and verbal communication skills with solid prior experience writing copy, headlines, taglines for product marketing campaigns.&nbsp;</li><li>Experience with Tableau or other data visualization software is a plus</li><li>Ability to work remotely and with remote team members</li><li>Proven ability to problem-solve and find innovative solutions</li><li>Strong in project management and implementing effective processes</li><li>Experience managing multiple business units, brands, and products</li><li>Proven ability to consolidate and manage brands and products through mergers and acquisitions</li><li>Ability to work independently with minimal supervision moving projects and initiatives forward, while also regularly creating and presenting new and innovative business solutions</li><li>Bachelor's degree in marketing, business, or a related field is a plus</li></ul><div><br><strong>Compensation</strong></div><div>The total compensation for this role will be between $120,000 - 140,000/yr.</div><div><br><strong>Location</strong></div><div>Subsplash currently has operations in 24 states across the US! As much as we would love to have employees in as many states and countries as we have clients, we are currently limiting hiring to the states we already operate in. As a result of that,<strong> this role is only available as a 100% remote position if you reside in one of the following states:&nbsp;</strong></div><div><br>AL, AR, AZ, CO, FL, GA, ID, IA, KS, MO, MI, NC, NM, OK, OH, OR, SC, SD, TN, TX, UT, VA, WA, WY.</div><div>Unfortunately, if you do not reside in one of these states, we are unable to consider your application.&nbsp;</div><div><br><strong>Benefits</strong></div><div>Generous Paid Time Off, Medical Coverage, Dental Coverage, Vision Coverage, 401k Matching, Culture Building Events&nbsp;</div><div><br><em>This position is classified as Full-time/Exempt.</em></div><div><br>Note: Employment with Subsplash is contingent upon satisfactory proof of employee’s right to work in the U.S., as required by law and upon completion of a basic background check and; Employment with Subsplash is considered “at will,” meaning that either the company or the employee may terminate the employment relationship at any time without cause or notice.</div><div><em>Subsplash is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, age, disability or genetic information.</em></div><div><br><strong>About Subsplash</strong></div><div>Subsplash—The Ultimate Engagement Platform™ for churches, Christian ministries, non-profits, and businesses around the world, serves 14,000+ clients, creating impactful products, and delighting the 40 million real people who use our platform every day. Subsplash is one of the fastest growing companies in the U.S. (Inc. 5,000 Fastest Growing Companies in 2020) and has won awards for best mobile experience, been voted one of Seattle and Austin’s best places to work multiple years in a row, created some of the most downloaded apps of all time, and built enterprise software for world-class brands like XBOX, Microsoft, Samsung, Expedia, and Cisco; yet, at the end of the day, our passion is to equip churches to make a lasting impact in our world. Our team of 280+ mission-driven people who are committed to our core values of humility, innovation, and excellence has pioneered the market with over 30-firsts for the church market including the first-ever church mobile app.&nbsp;</div><div>Working at Subsplash is more than just a job; we are a team of people who are courageous, inventive, and passionate about doing meaningful work every day. Don’t take our word for it—head to Glassdoor and see for yourself</div>

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